Existing music magazines.

'Kerrang!' 

Published by Bauer Media.
Target audience: Teenage to young adults, 15-23. Male, fans of rock,  the readers are 5.5 times more likely to attend a rock concert.
Secondary audience: Fans of a specific band/artist pictured or included in the issue.


'Kerrang! is the most exciting youth culture brand in existence. We’re everywhere our audience lives.
Founded thirty-four years ago, an event that was as seismic as events go within the publishing industry, let alone music, today we’re a magazine, yes, but we’re also an radio station, a TV channel, we’re on tablet, we’re mobile, a social behemoth, we’re an awards ceremony and we’re a tour. Where young people go to be thrilled by loud sounds, it’s most likely Kerrang! is there too.'

Circulation: 44,013 copies in 6 months to 30th June, 42,203 (Jan-June '12).
Readership:378,000.

'MOJO' 

Published by Bauer Media.

Target audience: Average age of the reader is 45-54, 26.9% are female, 73.1% are male. 

Secondary audience: This would be younger fans and some women who are interested in offers.

'At MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.

Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both classic and contemporary.

MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus.

MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at http://www.mojo4music.com for a daily download of what’s going on or to simply find out more about our magazine.'

Circulation: 79,345 (June 2013).

'Uncut' 

Published by Time Inc. UK. 

Target audience: 25-45 year old males, average age 37. 

Secondary audience: Older generations, attracted to people on the covers. 

Readership.

Uncut magazine has a male readership of 86% with an average age of 37 years old. Around 60% of these readers are married or living with a partner and 77% hold full time jobs. Uncut has been described as “NME’s cooler, older brother” and is aimed at men who enjoy music genres such as Modern Indie, Rock, Classic Indie and Americana.

Circulation: 47,890 in the second half of 2015. 

'Q'

Published by Bauer Media. 

Target audience: Mostly 30-40 year olds as the creators saw a gap in that market. Although it was aimed at both genders originally, it does not appeal to many women.

Secondary audience: Women, 30-40 or younger audiences attracted by the bright colouring.

'Q is the ultimate guide to modern music, distilling it down to the good stuff. Well respected by artists and labels, we have unrivalled access to modern music’s biggest names.

Employing the world’s best music writers and photographers, we deliver our features with the depth and craft only a monthly music mag can – taking the time to get to the core of a story and producing a magazine you can truly luxuriate in.

Our readers are serious about music. They’re proud of their record collections, playlists and music libraries and are a broad-minded bunch – in the infinite choice world of streaming, they don’t confine themselves to single genres.'

'NME'

Published by Time Inc. UK. 

Target audience: 21-30 year old males, the magazine also features men on the cover the majority of the time. 

Secondary audience: Teenage boys and girls. 

'Mixmag'

Published by MixMag media.
Target audience: 72% are male, aged 24, only 28% are female.


'Mixmag is the worlds biggest dance music and clubbing magazine. Mixmag has the history, the authority and the creativity to give the right brands an authentic association with dance music and club culture'

'Classic Rock' 

Published by Team Rock. 

Target audience: White middle class, between 20-30+. Not focused on women.
Secondary audience: Women who enjoy rock although it's a niche audience.

'Metal hammer' 

Published by Team Rock. 

Target audience: Again, males are dominant, 74% are males, the median age being 23. 

Secondary audience: People who enjoy heavy metal / rock.